11 Reasons a Press Release Is Still a Valuable Business Tool

11 Reasons a Press Release Is Still a Valuable Business Tool

🔊Press Releases: A Professional Tool in Your Business Toolkit🔊

No matter what digital tools come and go, the press release remains an essential tool for business owners. Although once used specifically for large organizations, today it is commonly used by small businesses with great results. They provide a platform to help reach new audiences, strengthen media relations, and even increase SEO scores. From gaining new audiences to building a brand, press releases can do so much more than just announce the news. Here we will discuss 11 reasons why press releases are still an invaluable asset to any business and how often you should issue a press release. Let’s find out.

Table of Contents

1) Introductions to  New Audiences –

Press releases can be used to introduce your company or product to potential new customers. It builds your brand identity by providing more information about your company and the products or services it provides. They can also provide valuable insights into current trends in the industry and how your company is uniquely positioned to tackle them.  Plus, it gives you the chance to show off your credibility by talking about awards, donations, or any other recognition that adds value to your business’s reputation.  

2) It Builds – Your Brand

By using a consistent format and content style, press releases help build your brand’s identity and ensure that everyone in the industry knows who you are and what you stand for. They also give readers a sneak peek at what you’re up to and how you plan on tackling challenges in the future.

3) Credibility Boost –

Press releases help establish credibility for businesses by showing that they have something newsworthy to say or share. This is especially true if your press release is covered by media outlets or featured on particular websites or publications that people trust.

4) It Establishes and Strengthens Media Relations –

Not only do press releases build credibility, but they also strengthen relationships with members of the media who may be interested in covering your story or featuring it on their website or publication. Establishing strong connections with reporters and editors helps keep their attention on your company’s newsworthy stories, which makes them more likely to cover those stories in the future when needed.  They provide instant recognition when someone searches for keywords associated with your business, product, or services which helps you stand out from the competition. Large newsworthy events like acquisitions or launches can be announced via press release since they offer a formal format that allows you to include all pertinent information in one document.

5) Instant Recognition –

When your business is being covered and your story is featured in a known publication, readers take notice quickly making sure that everyone knows about what’s going on within your company which gives you instant recognition among potential customers, partners, investors, etc. 

6) Platform for  Large Releases –

A press release serves as an ideal platform for announcing large events such as product launches, new hires, strategic partnerships, etc. These types of announcements are great ways for companies to demonstrate their capabilities while generating interest from potential clients or partners looking for similar services/products/etc.  

7) Increased  SEO Score –

Search engine optimization (SEO) plays an important role in helping businesses get found online which can lead to increased visibility among customers and prospects alike who may be searching terms related to what your company offers or provides services around. By including keywords strategically throughout the text of a press release as well as creating backlinks from credible sources (such as media outlets), companies can improve their SEO scores exponentially leading to better search engine rankings over time (i.e.., appearing higher up on the first page of Google).  

8) Context Around  Your Brand –

Press releases are useful tools when it comes to providing context around your brand by giving readers insight into who is running it and what type of values they represent while highlighting recent successes achieved by the team which further builds trust between customers/prospects and the business itself.

9) Generates  Interest –

In addition to providing context around your brand, press releases also generate interest from potential customers who may not have heard about it before since these pieces of content typically include alluring headlines designed specifically for grabbing attention quickly.

10) Cost- Effective –

Unlike other types of marketing campaigns (e.g., advertisements), press releases are relatively inexpensive investments that yield high returns over time with little effort required once created properly. Press releases are also cost-effective tools because they allow you to share content across multiple platforms at no extra cost. And finally, they can generate interest around topics related to your industry and give context around the types of products and services that your business offers—all without spending a dime!

11) Formal  Format –

Lastly, Press releases have been around long enough that there is now an established formal format which makes them easy-to-read pieces of content perfect for sharing across multiple channels like social media websites (Facebook, Twitter, Etc.) and traditional platforms such as print newspapers/magazines alongside radio & television shows. 

How Often Should  You Distribute a Press Release?

By rule of thumb, there is no minimum or maximum number of releases a company should send out; it depends on the needs of your business. We have seen companies send out releases daily while some only send one out once a month or every few months. Some businesses might want to send out press releases when they launch new products while others might want their customers or followers to know about an upcoming event—it totally depends on what works best for you and the type of industry you are in! 

Who Can Benefit  from a Press Release

With a press release, any business can create more exposure for their brand and reach potential new customers. From e-commerce entrepreneurs to artists, accountants to attorneys, dentists, or carpenters – everyone stands the chance of increasing leads if they utilize this powerful tool! Sharing your story, services, and successes with the public is an effective way for all business owners to build their brands and leverage more leads.

Final Thoughts

In conclusion, press releases remain an invaluable tool for businesses today because they help them reach new audiences, build their brands, boost credibility, strengthen media relations, increase SEO scores, and more—all without breaking the bank!  From gaining new audiences to building credibility among existing ones, there’s no denying that press releases remain essential tools for businesses looking to promote themselves online. With some careful planning, research, and execution, any company could use this strategy effectively for maximum results.  While there is no set number of times companies should issue press releases each year (or every 3-6 months), consider using them whenever there is something newsworthy happening within your organization so that people know about it as soon as possible!  Utilizing this tool properly will ensure that your business stays ahead of the competition and maintains its professional edge!  So why not put one together today? You never know how far it might reach!


Need help getting your first one done?  GSSG can help prepare and distribute to 250-500+ media platforms.  Click Here to review options.

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