TOP 6 REASONS WHY YOU SHOULD PERFORM REGULAR WEBSITE SEO AUDITS

From the start, having an optimized SEO plan can set a solid foundation for success. Content that is rich with relevant information and effective strategies should be regularly implemented to ensure your site remains highly ranked by search engines – this dedication will prove invaluable over time! Making sure you stay ahead of industry trends and take advantage of the opportunities available are key ingredients in any successful long-term strategy.

"Good SEO needs to be baked in from the beginning. Whether it’s a tricky site migration, a proposed URL restructuring for a site, or even just a single piece of content, SEOs should be involved from the beginning to ensure the best results. Too often I get asked “can you just SEO it?” with clients bringing their own content to us for publication. It’s like trying to bake a cake and shove the eggs in at the end. Sure maybe you’ll get a cake at the end of it, but it won’t be as good as if they were included from the beginning. SEOs need to be consulted from the beginning to offer direction, insight, and knowledge of search engines to maximize the potential of any project."

Keeping your website properly optimized for search engines is essential to ensuring long-term success. Much like taking your car in for regular oil changes, SEO audits keep track of all the necessary technical infrastructure and on/off page elements needed to optimize visibility, usability and conversion – helping you stay one step ahead of any potential rivals online! With a regularly updated audit schedule in place then it’s sure that nothing will stop you from capitalizing on this golden opportunity given by search engine optimization.

Here are 6 good reasons why you really need to perform an SEO audit of your website. 

1. Search Engine  Algorithm Changes:

Staying on top of the ever-changing search engine landscape is essential for any website to remain competitive. Google, Yahoo, and Bing continually update their algorithms in an effort to provide more relevant results – so ensuring your content reflects these changes could be the key to success!  This is critically important knowing that 68% of online experiences begin with a search engine (BrightEdge). Transforming your digital presence with such changes is imperative for keeping it up-to-date and competitively visible.

2. Web Professionals &  Webmaster’s Guidelines:

Staying up-to-date on the ever-changing requirements of popular webmaster tools from Google and Bing is key for ensuring your website’s continued compliance Periodically reevaluating your website content is always a good practice (freshness is a significant ranking factor). It is also essential if you practice a proactive approach to what elevates your rank on search engines Maintaining regular SEO audits is the key to keeping informed about any new updates and changes!  It’s the difference between maintaining relevance in your market and not.

3. Website Errors  & Anomalies:

To keep your website functioning optimally, a regular audit is necessary to identify any error messages or broken links that could be adversely affecting the user experience. By resolving these issues, you can ensure smooth navigation and retain valuable traffic for your site.

4. Title Tags  and Meta Data:

Titles and Meta Data are paramount to making an impactful first impression in search results. Crafting relevant title tags and meta descriptions can make all the difference when it comes to convincing visitors why your site is exactly what they’re looking for!  So, crafting relevant language that accurately reflects what’s on offer can be key to attracting visitors – let their journey begin!

5. Connect Consistently With Your  Ideal Audience:

Unleash your website’s potential with a comprehensive SEO audit! Improve visibility and reach ideal customer audiences to maximize success and resolve any issues that could be impeding the success you desire.  Consider this statistic about organic traffic.  70% of online marketers say that SEO is better than PPC for generating sales.  So if you are providing great content and your site is in good shape, search engines will naturally help drill down to your target audience.  Also, SEO drives 1,000%+ more traffic than organic social media (BrightEdge) and we also know that SEO leads have a 14.6% close rate.  So knowing where you stand with your website SEO is mission critical for your small business.

6.Stale  Content:

Keeping your website content current is essential for maintaining a strong digital presence. You should consistently provide new and relevant information to search engines in order to drive traffic, engagement, and repeat visits. If visitors don’t come back within 6 months of their initial visit then it’s likely time to update or eliminate the existing content altogether!  A regularly refreshed page ensures that viewers are consistently engaging with your site’s offerings!

A Few Quick Tips

Are you curious about how to optimize your website for search engine visibility? Here are a few quick tips that can help put you on the path toward success.

1. Google  Webmaster Tools:

With Google Webmaster Tools, you can unlock a wealth of performance-enhancing features for your website. After verifying ownership, take advantage of sections like Search Queries to track the visibility and success metrics; Links to Your Site enables monitoring incoming links activity; Crawl Errors assists with broken link redirects so that visitors never experience dead ends on your site again. Plus, HTML improvements ensure webpages are properly presented while Sitemaps keep browsers up-to-date!

2. Stale or Duplicate Content  & URL Redirects:

Having accurate, unique page titles and properly redirected URLs is beneficial for both your users’ experience and performance. Avoid website errors by following Google’s best practices – incorporate redirects to ensure that visitors are directed correctly while avoiding duplicate content issues in the process.

3. Google  Analytics:

Increase your website’s success by integrating Google Analytics! With this powerful tool, you can track user actions to learn how visitors engage with your site. Gain insight into what devices they’re using, and if the screen size is optimized for that device – then optimize accordingly. Use these data-driven insights to maximize visitor engagement and increase conversion rates on your website today!

4. Update Submit  XML Sitemap:

Keep your website easily accessible and up to date! After making any changes, submitting an XML Sitemap can help major search engines find, index, and scan all of your site’s content quickly.  XML sitemaps are especially important when it comes to sitemaps improving your SEO. They provide you a direct advantage with search engines.   By providing a comprehensive sitemap, you can give major search engines the tools they need to quickly and accurately crawl your site’s new content. Submitting an XML Sitemap is essential for staying visible in today’s digital world. In a nutshell, sitemaps enhance the ranking of a website in search engine results, thus boosting the SEO efforts.

5. Perform a  Site Crawl:

One of my favorite apps is Screaming Frog.  Using Screaming Frog, a free application that mimics the behavior of search engines by crawling through every page on your website, you can identify and audit redirects, titles & meta descriptions as well as spot various URL issues – all conveniently exported in an Excel spreadsheet! Once you export data into Excel spreadsheets you can further analyze your site details for review and correction. 

Final Thoughts

There are many complex layers to SEO that require special attention and expertise in order for your website to reach its full potential. As a business owner, it is important for you to take a proactive approach to this part of your business. Not to become a techy, but to gain an understanding of what potentially will garner great success. With almost 30 years in business and 20+ years supporting business success, I find that most first-generation business owners tend to want to be involved in every aspect of their business. Unfortunately, as a business grows, it is impossible to continue that path without some part of the business suffering. So my recommendation is simple, get familiar with the SEO piece of your business, but pass it on to an SEO expert for optimal results. Consider Global Synergy Sales Group, they have a team of online professionals who will take the time to develop strategic plans unique to your brand and business goals. Their vast experience with search engine optimization allows them to provide detailed analysis and recommendations through their regular audits – ensuring that your website is always ahead of the curve and converting at its highest possible rate. Don’t miss out on this crucial element of success for your business – contact them today to learn more about how they can help you unlock the power of SEO!